Leveraging Enterprise Video Platforms For Digital Employee Engagement

Video Platform for Employee Engagement

By now, most businesses have realized the direct correlation between employee engagement and customer engagement. The higher the rate of employee engagement within an organization, the greater are the prospects of employee productivity. Also, the most loyal employees generate the most loyal customers.

Having your employees glued to their workstations does not imply that they are highly engaged and contributing to the overall objective of the company as well as they could be. Gallup research suggests that companies with highly engaged employees outshine their competitors with less-engaged employees by 147%. Also, a staggering 87% of employees worldwide are not engaged enough.

But, the question that remains is how to keep the employees motivated, especially amid the complex business environment that most businesses have.

Learn more on the importance of digital employee engagement through our previous post A Truly Digital Workplace can Improve Engagement, Agility and Productivity of your Employees.

If you are looking for ways to engage and communicate with your workforce beyond the traditional communication channels like emails or notices, it is time you wake up to the enterprise Video Platform.

The adaptive streaming of videos on smartphones and tablets has made video content easily accessible for users. This has further given rise to the demand for video within enterprises. Enterprise Video platforms are emerging as a potentially powerful tool for communications and a new channel for accessing a wide variety of content, such as training materials, on boarding of new employees, inductions, and more.

The concept of enterprise video platforms makes even more sense for enterprises now since the modern workforce has grown up using similar technology in their daily lives. When they find it at the workplace too, it adds to their daily motivation of going to the office.

Several top-notch companies have already embraced enterprise video platforms to increase the engagement their employees. Recently, Microsoft released a video introducing their new CEO, Satya Nadella, to their employees globally.

This certainly is not an isolated example. Organizations across the globe are fast turning to video to deliver training and development, facilitate collaboration between employees, and empower their senior management to communicate with their workforce. Many of them have already recognized the effectiveness of a social video platform in engaging employees by letting them upload videos and expect responses from their colleagues in the form of likes, shares, and comments.

Five Ways You Can Leverage Video Platforms To Engage Employees Within Your Enterprise

By now, you probably have a fair idea of how on-demand video platforms are changing the enterprise landscape and making a dominant entry in the empire of employee engagement practices and tools.  We will now take you through a detailed set of areas where video platforms can transform the way your employees feel about your organization. Take a look.

1. Employee Onboarding and Induction

No matter how skilled or experienced the newly hired workforce is, they will most likely need some help and time to adjust in the new work environment, culture and policies. The first few weeks of the employment are very important for the long-term success of all new employees. As a responsible organization, you must have placed Yet, a lot of people overlook how important this is – there is the learning about the company, its products and services. The learning about the culture and people. And finally, the learning of all the internal policies and procedures.

Employee Onboarding and Induction

With the rightly developed video platform and an onboarding program in place, employees learn quickly, feel more connected to the organization and remain more loyal and most importantly all of this at a significant cost savings benefit to the company. The image above shows a mosaic of a video platform that a new employee can use while onboarding.

Efficient employee onboarding is an essential part of the organization’s learning as well as development activities and video is the perfect tool to enhance these onboarding programs. Also, the corporate vision and mission statements are essential guideposts to who your company is, where you’re going, and how you’ll get there. Presenting these in video helps to make these all-important guiding principles easier for your new recruits to see and to remember.

Also, video can turn a long induction course into something very engaging and inspiring for the new hires, and help create the best possible first impression of the company.

Here are some of the benefits for employee onboarding and training with video:

  • Creates an emotional connection
  • Introduces to the culture of the company
  • Builds trust and rapport with executives
  • Maintains consistent company messaging across all the employees of the company
  • Creates reusable video content
  • Significant reduction in the training costs

Leading telecom company Vodafone has embraced video as a key medium for induction and training of its employees.

2. Employee Training

The busy work environment makes it challenging for employees to dig out time for extra training. The employees are already under pressures for delivering tasks. This is where video training can succeed while old methods might fail. In the previous years, the trainers would have to find a time-slot that would suit everyone, ensuring that all members could receive the training at the same time and spot.

Now, employees can simply be assigned with a set of training videos which they can view at their own pace, convenience, and without any limitations to time or place. Take a look at the example below which highlights how hotels can leverage videos for training of their staff.

Employee Training

Industries like retail and hospitality having their branches spread across the globe, operating in multiple time zones, find it challenging to communicate with their workers.  All may not be available to receive communications at the time of broadcast. A live video event may happen outside of working hours, and an email might get lost amongst the other overnight messages coming in.

The same applies to remote workers, who are away from the offices of an organization. In such situations, video is a powerful tool, giving employees the opportunity to engage with content whenever and wherever they want to; ensuring the message is received by a much higher proportion of the organization’s workforce.

3. Reward and Recognition 

It is a proven fact that employees who are well recognized by their employers are more loyal and productive. When used in moderation, the recognition of employees by the CEO or other executives for rare achievements and milestones can serve as a big motivator.

Recognition can be as simple as a note in a company-wide email, but if you want to make a super impact, recording a quick video calling out your employee’s efforts and posting it to your company’s video portal to increase its visibility. This will also help in motivating other employees too.

4. Knowledge Sharing and Learning

In today’s businesses, virtually everyone is a subject matter expert in something. Whether it is how product architecture is drawn, how individual teams manage data, how leads are processed through CRM solutions systems, or how the supply chain is organized, someone on your team knows the intricate details of how every part of your business actually works.  The problem is, as noted by the New York Times, if you have not captured that knowledge, it literally walks out the door when your employees do.

The average business loses 12% of its workforce annually — those that have not documented their institutional knowledge may wake up to find that it has gone to work for the competition and no one left has the answers. Video meets this potential crisis with a quick and easy solution — preserving and sharing the insights of your experts can be as easy as just pressing “record.”

Dunkin brands has been using videos to disseminate key business messages and complex information to the company’s worldwide network of franchise owners and field-based employees to ensure all stores implement programs and products consistently- maintaining the company’s strong brand image and product quality.

5. Employee Engagement Insights 

There is a wide variety of analytics, derived out of a video platforms, that can help you understand your employees in depth. With emails or other content pages, you cannot tell if employees are reading your whole email communications or pages – only that they opened or landed on the content. But with video, you can get analytics that will tell you exactly how your employees are responding to your content, how long they have watched the video, where they quit watching, or if they re-watched the same video again or skipped any parts of it.

You can even learn about what videos specific viewers are watching and how engaged they are with the content. With this, you have the power to learn what content you should keep creating, what messages need refinement, and what is not working. When your content so effectively mirrors the interests of your employees, the employees feel that they are truly understood and valued.


Employee engagement is crucial for the success of any business. An engaged workforce is more motivated, more productive, and more likely to remain with the organization. This, in turn, makes a business more profitable. Those companies that have chosen to invest in the right technology to enable employee engagement are already seeing the results and benefits.

If you are looking for any help on building such or any other digital solution for a better customer or employee engagement, please contact us at [email protected].

Ashish Dhawan

About the Author

Ashish Dhawan is working as a Business Analyst at Net Solutions. His major interest and experience lies in the healthcare domain and enterprise-related applications.

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