How We Helped Legend Footwear Optimize their Magento eCommerce Website

Legend Footwear

In the present era where the Internet is even more than a lifeline, the power of eCommerce has come to us full throttle. When we look at the myriad eCommerce websites for which busy is an understatement, Magento emerges as one of the most preferred eCommerce platforms.

Magento supports around 9 percent of the world’s eCommerce websites with a great number of users. Its scalability and user-friendliness in management make it a decision that website owners and web designers won’t regret.

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Following Adobe’s $1.68 billion acquisition of Magento, there has been much debate on how this acquisition could possibly transform the entire eCommerce system. As Magento can now use Adobe’s cloud technologies and design tools, there’s an immense potential, leaving no stone unturned in the eCommerce industry. However, Magento is the only custom eCommerce solution.

Benefits of Magento 2 Platform for eCommerce Store

Magento 2 Platform for eCommerce Store

  • Add Product Videos: Magento 2 includes a tool known as Video Tab. It enables the website owners to add product video. It has a positive impact on online sales, and customers can view the products in a better way with the help of videos.
  • Add Calls-to-action (CTAs): Adding a proper calls-to-action (CTAs) such as “Add to Cart” and “Buy Now” on your Magento website helps in increasing the conversions. It is important to correctly mention or highlight the return and exchange policies for your eCommerce store to increase your conversion rate.
  • Built-in PayPal Payment Gateway: Magento 2 comes with a built-in PayPal payment gateway to improve conversions by enhancing customer experience. All you need to do is decide upon the best payment methods based on the countries and regions you are targeting.
  • Loyalty and Reward Programs: You can integrate loyalty and reward programs by installing plugins to give a personalized experience to the users.

How We Helped Legend Footwear Optimize Performance for Magento 2 eCommerce Store

Legend Footwear Optimize Performance

We helped one of our clients, Legend Footwear, optimize performance by developing customized eCommerce solutions. This aided them in improving conversions and in reducing the bounce rate of their website.

Background and Challenges

Legend Footwear is a high-quality brand, which is established in the heart of London in 1992. It offers high quality branded footwear to millions of their customers globally. They offer the latest products that are from trustworthy and famous brands including Dr. Martens, Fly London, Timberland, Nike, and so on.

When the client approached us, the website was already built on the Magento 2 platform. However, their website has myriad issues, which was spoiling their overall user experience.

To start with, the loading speed of the website was very slow on both, desktop and mobile websites, which failed to rank the website on Google. This even resulted in low-performance scores in GTMetrix.

Due to the lack of mobile responsive design, the Magento 2 eCommerce website was unable to reach mobile customers as the website was o or took time to upload on mobile. The website was unable to reach mobile customers due to the lack of responsive design.

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The eCommerce website was facing indexing issue with the search engines, as the product-listing page was not well organized and up-to-date. The customers were unable to see the new updated products on front-end catalog pages.

Also, the home page was ailing with the white screen of death (WSOD) because of coding issues with the existing Magento setup.

Due to the slow loading speed, the website was facing product catalog and image issues like non-visibility of updated product catalog and unorganized images. The users were unable to search the products on Google SERP.

Slow checkout process consumed more of the customers’ time, thus causing shopping cart abandonment. Other issues were large catalog images resize, catalog reindexing, and URL rewrites

The main challenge that we faced while eCommerce web development process was that the client wanted us to work on the live site within their time zone, and when the traffic is high. As the Magento 2 platform was newly launched at that time, there were a few core issues such as large catalog images resize issue, catalog-reindexing issue, and URL re-writes within Magento 2

How we solved the Problem and Challenges

Problem and Challenges

Our team helped them in upgrading the Magento 2 platform from version 2.1.6 to 2.1.8 by customizing themes, plugins, and resolving the existing bug issue. We helped them in many ways to resolve their website performance and speed.

Magento 2 is a fully feature-loaded platform with a flexible shopping cart system. But, it was launched with lots of issues. Our team of developers were able to add extensions with improved Magento 2 functionality to resolve core functionality issues.

We configured the Varnish cache to increase the website speed and enhance the session storage. Also, our Magento 2 developers analyzed the reindexing problem to allow faster operation on a site.

We reduced the number of HTTP requests on the server with efficient programming techniques and required configurations to improve the loading speed.

As images play a crucial part in website site, one must ensure that the images aren’t affecting the website’s performance. We optimized the images and compressed them for less data usage and easy page loads to make it mobile-friendly. As 62 percent of customers prefer buying via their smartphones, we improved the performance of the website to make it more responsive.

JS files Optimization was done to make the front-end of the eCommerce website look appealing without affecting the website speed. We optimized the JS files to resolve the errors on the checkout page by adding instant checkout process and integrated payment gateways to enhance the shopping experience.

We even helped Legend Footwear website to reduce the server space. This, further, improved the website performance and ran the server level process smoothly.

And then the magic happened

magic happened

The Magento 2 e-commerce website of Legend Footwear was successfully upgraded from version 2.1.6 to 2.1.8 that resulted in many ways.

With the help of the above-given solution, the website improved on speed as well as performance. Also, the possibility of potential customers, and online sales increases by optimizing the images and database queries on the website.

Our expert Magento certified developers rebuilt their website with responsive design, keeping mobile customers in mind. This attracted an increased number of mobile users and better customer engagement.

Instant checkout features were added to the website for a smooth and fast checkout process. This reduced the checkout time by up to 80%. The less time the checkout process will take, the more profit retailers earn. This even makes customers’ experience better without shopping cart abandonment.


So, this is how we helped one of our clients, Legend Footwear, upgrade a Magento 2 eCommerce platform for an effective and reliable shopping cart solution to improve conversions and reduce bounce rate. Are you too looking for a solution to speed up your Magento 2 eCommerce website? Then, contact us at [email protected], or you can even share your experience with us in the comments section given below.

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Surabhi Shukla

About the Author

Surabhi is a proficient PHP developer and has worked on frameworks and CMS like Joomla, CakePHP, Drupal, and Magento. She is also a Magento certified developer and Developer Plus. When not at work, she relaxes by listening to music and is an avid reader.

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