Data Visualization is the hottest topic among businesses nowadays.
Businesses are sitting on mountains of data that has a goldmine of information. That information, once properly deciphered, can be exceptionally useful for them to make better, data-driven decisions. And data visualization and its trends is the key.
According to Tableau, managers in organizations with visual data discovery tools are 28% more likely to find timely information than those who rely on managed reporting and dashboards. Additionally, these business insights also help uncover new business openings.
As its importance grows, the number of businesses that are turning to data visualization is increasing. It seems new tools and new capabilities are coming out every other day. Data scientists and analysts use them to push the boundaries and extract more meaning and value from the data at hand.
Clearly, it is crucial for every business to understand the trends of data visualization.
Before we discuss the trends, let us first take up a basic question.
Why is Data Visualization Important?
The way the human body works, the use of graphs or charts is easier to understand as compared to long spreadsheets or reports. Data visualization is an easy and quick way to fetch concepts in a broad manner – and you can try different things with various situations by making slight modifications.
Data visualization can also benefit in the following ways:
- Recognize areas that need consideration or improvement
- Clear up which factors impact user behavior
- Help you know which products to place where
- Foresee sales volumes
To have a more clear vision of data visualization, let’s discuss the top 7 data visualization trends that will make your visual designs even more important in 2019.
Data Beyond Visuals
Data visualization is not just about visuals. There are a lot more things under the hood. Many people get stuck on the charts and graphs because that’s the most obvious part of any platform. But beyond these standard visuals, data must be capable of informing and empowering teams to gain significant knowledge.
The use of modern technology and tools such as google charts, modest maps, visual.ly keep enhancing the world of data visualization. The use of interactive maps and infographics is mostly used to “inform and motivate” users to effectively make creative data visualization dashboards without coding skills.
Data Viz is More Social
Data visualization is going increasingly social these days where it engages lots of followers. Data researchers have also recognized this trend and are taking care to make data visualization social media friendly.
Since the attention span of social media users is very low, your data must be presentable and visually attractive. Data viz for social sharing follows “less is more” process. A few instances of social media visualizations include 3d animation, GIFs, and YouTube shots.
Another trend is data democratization where anybody can use data at any time to make decisions without any boundaries to access or understand. The best data visualization tools play a significant role in democratizing data & analytics and making data-driven insights accessible for users through an organization.
It empowers users to access and visualize data via drag and drop, build interactive dashboards and personalize them with a few clicks. This further helps in enhancing income-generating opportunities, and create data-driven offerings for decision making.
“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice” -Stephen Few, Data Visualization Guru
There’s no surprise that humans love stories. And the idea of data visualization for storytelling is picking up ubiquity. Just visualizing the data is not enough. Visualizers need to move toward becoming storytellers who can distinguish and communicate great experiences to the cutting edge.
Visualization data is nowadays more of storytelling where the content is customized, easy to understand with a good start and strong ending. Simple stories from complicated data may be a daunting task, but if done right you’ll be ahead of your competitors.
Data Journalism is Going Mainstream
With the accessibility of data as well as great tools to visualize and analyze, we see an increase in the number of unimaginable data visualizations released by the top media organizations over the globe. Data visualization is getting fame in the field of news reporting.
The adequacy and reach of data journalism is probably going to persuade an ever increasing number of editors and journalists. It occupies less screen-space by incorporating and summarizing data in a way that gives more time to the reader.
No doubt, Artificial intelligence is getting into every field and industry. Data visualization is playing a crucial role in businesses and AI can be a great help. AI-based data visualization is helping businesses also discover what data they should be looking at as well.
There is a lot of data available nowadays which involve critical insights that can yield better results. Machine learning and natural language processing (NLP) can cooperate to divulge important insights from data, thereby overcoming the data visualization workload for humans.
As we all know mobile is the future, the world is fully controlled by mobile customer experience. Data visualization for mobile is gaining popularity and many vendors are dealing on adapting desktop experiences to mobile formats to include the mobile-first approach.
So, it’s very crucial to engage the mobile audience by offering a great data viz experience on their smartphones. For example, like last year, consumer electronics giant Apple acquired Mapsense, a mobile data visualization startup for $30 million.
Data visualizations have turned into a vital part of the business world and an ever-increasing part that manages our daily life in this sophisticated digital age! So, utilize your year 2019 by grasping the above-given data viz trends before getting started with data visualization.
Remember the better you comprehend data, the more you understand how to overcome business challenges get information, the more prepared you’ll be to conquer business challenges and increase customer satisfaction.