• Abhay V

    About the Author

    Abhay Vohra has more than 15 years of experience in the IT industry. Abhay started out with us as a Quality Analyst and moved onto the Business Analysis team, where he discovered his passion for Information Architecture, Wireframes, and User Experience. Now, he possesses an impressive experience in UX and has delved into User Research and Service Design. Abhay also happens to be a culture enthusiast and takes a keen interest in world cinema and literature.

    The new generation of B2B customers also happens to be the new generation of B2C buye...

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    UX design

    Which shopping experience would you prefer? When a retailer serves you products based...

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    With the overwhelming presence of mobile technology today, popular devices such as sm...

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    In the last decade of the 20th century, it wasn’t uncommon to watch Hollywood drool...

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    Gamification is a trend that has taken the digital world by storm, and its influence ...

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    We earlier talked about the crucial role and impact of Personalization in retail and ...

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    Shopping is about decision making and retailers are very interested in every decision...

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    Ever wondered why despite having great ideas at their core many digital products, web...

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    Technology is changing every day. With this, products are becoming more and more comp...

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    Think Digital and it would be an atrocity of the gravest nature to not remember the p...

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