Android vs iOS: Which Platform is Right For Mobile App Development?

Android Vs iOS: Which one to choose

When it comes to Android vs iOS, selecting the right platform while building your mobile app is a daunting task.  As per a study, about 23% users tend to drop an app when they have used it just about once. This is something that you may not want your app to experience after ideating, conceptualizing, developing, and finally getting launched.

Mobile has become the core of a user’s life, owing to which users’ expectations have also risen. Thanks to better mobile connectivity, and the rise of apps; however, with businesses not evolving at the same rate as the customer’s evolving demands and expectations, user engagement, therefore, requires considerable attention.

5 key factors to consider to choose between Android vs iOS development

While both the platforms have their merits and demerits, however, in order to decide whether to launch your app on Android vs iOS first, there are five key factors you need to consider:

Target Audience

Target Audience

One must figure out who is the target audience before building an MVP. Once you know who your target audience is, you need to figure out which platform to choose.

Android is the most used mobile operating system, which is used by the maximum number of people but does not mean your target audience also uses the same. For example, Android has a larger increase in developing countries like Asia, Africa, and South America. Whereas, in developed countries like the United States, the United Kingdom, and Canada, iOS has a larger hold in this market.



A timeline is another thing that you need to consider.  How fast would you like to get your mobile application to the market? Remember that the longer the development time, the higher the cost of development will be. Building an app, which is compatible with a wide range of Android devices, takes more time, though it isn’t always. There are myriad Android gadgets, which have a variety of screen sizes or OS versions running.

Whether you develop your app on Android vs iOS, the release process needs some time. Mobile app developers play a significant role in the development timeline. Hence, ensure that they have the right knowledge, expertise, and skill to speed up the release process.

Desired features

Desired features

One of the important factorss, before you jump on a final decision of a mobile app development platform, is to dissect the features incorporated into it. A good platform is always easy-to-learn, instinctual, supporting collaborative workflows, and smooth handling of endorsement.

It ought to enable the developers to build a powerful application, owns test-driven features. It supports hassle-free debugging, hosting, and deployment. This helps in maintaining the app throughout a complete lifecycle. Moreover, the mobile app development platform ought to give strong features of authentication, data storage, push notifications, and easy integration with third-party services.

Budgeting the app

Budgeting the app

Almost 20% of the responders referenced that confinements, in terms of budgeting the app, is one of the deciding elements that influence their choice to choose a specific platform to start the mobile app development process. Developing an app for either Android vs iOS is constantly less expensive than doing both the platforms together.

Therefore, in the case of budget limitations, it turns out to be significantly more progressive to choose the right platform for your mobile app. The time it takes to develop an app has a direct link with the cost. Building up an app on the iOS platform is multiple times less time to consume as compared to developing a similar app for an Android platform.

Revenue goal

Revenue goal

Developing an app and maintaining the app, is a costly affair, as you also want to make money out of your developed app. That is the place income models become an integral factor.

Do you plan to offer your mobile app free or with a freemium model, or would you like to charge for your app from the store? Android has many free apps supported by marketing, while iOS has more apps that must be purchased and more clients that will pay for them.

Your income plan can greatly affect your initial stage. If you need to begin with a free app and monetize it later, or you plan on supporting your app with ad revenue, Android might be the better option. However, if you need to charge for your mobile app, then you will have a better standing with iOS.

Android vs iOS development: Which one the best?

These days, Android or iOS are the two noteworthy mobile operating systems. Around 75 percent of people use Android, whereas only 19 percent use iOS worldwide. Therefore, no doubt, Android is the winner. Android development is prevailing in global up-and-coming markets, which includes Asia, Africa, and Latin America.

As per a recent study, in the year 2017, Android vs iOS operating systems jointly constituted about 96% of the mobile market. While you may want to build an app for both platforms thus catering to different customer sets at the same time, however, there are also some good reasons as to why this should not be done:

  • Cost-high. Building an app on both platforms will entail different tools and specific developers, and this will bear a high cost.
  • Risk-bound. While it is difficult to gauge users’ response to your app, therefore, testing it in a specific industry, user, or geographic set should be the first step.


To sum up, Android and iOS have made considerable contributions to mobile app development. While each operating system has its pros and cons yet both are highly favored platforms when it comes to mobile app development.

Also, the operating system you decide for your business app development will largely depend on your experience and your target audience. Thus, always pick a platform that takes your business to the next level with great success.

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Amandeep Singh

About the Author

Amandeep Singh is a self-directed and motivated technical developer with 8 years of experience in iOS technologies. Excellent at developing and maintaining iOS applications, he is an avid learner of technologies, given his strong development background. Outside of work, Amandeep likes surfing the net and listening to music.

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