In a customer-centric world, if customers don’t get what they want from a seller, they quickly jump to other options. With the entry of smartphones, this has become even easier for customers. They now look for streamlined and personalized content across all the viewing channels to make the best buying choices.
Adobe, in this regard, was quick to introduce Adobe Experience Manager (AEM), a digital Content Management System, that allows users to create, edit, and optimize digital content across all platforms.
The Adobe Experience Manager and MS Azure Partnership
AEM is the part of Adobe Experience Cloud, that was hosted on Adobe’s cloud, but with Adobe and Microsoft getting into a strategic partnership, Microsoft’s cloud hosting platform Azure is now the preferred hosting platform for Adobe’s business applications.
Adobe had announced that it will use Azure for all three suites of key business applications, namely: Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Document Cloud.
This partnership with Microsoft provides a strategic edge to Adobe AEM, which customers want to be deployed on the cloud. Customers may have both AEM and Azure but running AEM on Azure increases the benefits of Adobe application on a cloud platform in more ways than one.
Let us look at some of the capabilities of Azure that would improve the Adobe Experience Manager’s experience.
Microsoft Antimalware for Azure is a real-time protection capability that helps identify and remove viruses, spyware, and other malicious software. This ensures that Adobe Experience Manager will be protected from malicious files and other threats.
Azure uses industry standard BitLocker feature of Windows and the dm-crypt feature of Linux to provide volume encryption for the OS and the data disks. Thus, one can rest assured that all their data is safe in Azure Storage.
Azure Site Recovery helps orchestrate replication, failover, and recovery of workloads and apps so that they’re available from a secondary location if your primary location goes down. Virtual machines (Windows or Linux) provide data backup in case the application data gets corrupted.
Autoscaling is one of the distinguished in-built features of Azure, that help applications perform the best as per the demand. Azure can scale up as demand increases or scale down when you no longer need that extra push.
For example, you can have a website that handles millions of requests during the day while staying idle at night. Auto scale can scale your service based on the load or by a customized metric defined by you.
3. Faster Time to Market
Businesses like faster time to market. Through its partnership with Azure, Adobe Experience Manager customers will be able to manage web experiences faster and more efficiently. Using Microsoft Azure as an IAAS for AEM, it is easy to integrate AEM with Azure, using various APIs available in the market. This reduces the time it takes to take AEM to the market.
4. Pay for What You Use
MS Azure utilizes a pay-as-you-go model with per-minute billing rates and competitive rates for services like compute, storage with bandwidth, delivering the true value for investment. Azure lets you save up to 72% when you sign up for a one-year or three-year term on Windows or Linux VMs.
Microsoft offers the flexibility to AEM to either run the application in Azure public cloud, hybrid cloud or a private cloud depending upon the need.
Azure also offers the option of “cloud bursting”, wherein AEM can run on a private cloud, and at a point of time, where there is a surge in demand, AEM can “burst through” to the public cloud to reap the benefits of additional computing resources.
Azure supports the largest selection of OS, programming languages, frameworks, tools, databases, and devices.
6. Reduction in IT Costs
Building and maintaining a cloud environment results in high IT infrastructure costs and IT personnel costs. Azure, however, is best known as an IAAS (Infrastructure as a service) where compute, storage, and networking capacities are available on-demand to customers. It provides easy pay-as-you-go costing flexibility.
7. Integration Services
Hosting AEM on Azure makes it easy for AEM to integrate with other Microsoft technologies such as Dynamics 365, leveraging Azure’s capabilities; which would otherwise have been difficult.
Leveraging the easy integration capability with Microsoft applications, Adobe has announced AEM’s integration with Microsoft Dynamics 365 and Power BI to allow marketers and sales to use data for a seamless conversation across the entire sales life cycle.
On the other hand, AEM uses CRM capabilities to have much more effective marketing campaigns.
8. Machine Learning
Adobe sees Azure as a cloud platform that addresses regulatory compliance in diverse geographies and provides deep Machine Learning capabilities that would accelerate AEM’s roadmap.
The partnership is not just about choosing an infrastructure service, it’s also about leveraging Machine Learning and AI capabilities. It’s also about Cortana–Microsoft’s speech recognition technology.
Adobe Experience Manager’s hosting on Microsoft’s Azure brings together the best of both worlds for providing an enhanced and personalized digital experience that is quick to market, reliable, scalable, and secure. However, you should avoid a do-it-yourself approach when it comes to implementation.