We have a developed a four-point framework based on best practices. We are calling this framework the 4 E’s of Optimizing Digital Experience.

In this ebook, we present this framework that guides you towards a strategy to assess, measure, and optimize your Digital Experience using industry standard tools and methods.

Among other things, you will learn

Explore

Using exploration methods for understanding the current state

Testing

Conducting usability testing of existing digital touch points

Ideate

Ideating and focusing on making your ideas tangible through experimentation

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