Optimize your Digital experiences through the 4 Es of user experience - Explore, Evaluate, Experiment and Engage.

This ebook provides you a comprehensive and easily adoptable framework that guides you to assess, measure, and optimize your digital experience using industry standard tools and methods.

Among other things, you will learn


How to Explore and understand the current state of your digital experience

Conducting usability testing

Conducting usability testing of existing digital touch points

Ideating and focusing

How to Experiment on ideating and focusing on making your ideas tangible

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