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eCommerce Strategy

You want to surprise and delight your customers. So do we.

With two decades of experience building strategic, shopper-first digital commerce apps and platforms, we bring a wide range of talent to start this critical process off right, whether you're a B2B or B2C enterprise. It's not just about having the right tools — it's about using those tools to squeeze out every drop of value without disrupting what you're already doing right.

We understand all the elements that go into a successful ecommerce strategy, including branding, storytelling, amazing design, optimization of your back-office workflow, smart digital marketing and secure tech as well as constant site improvement and updates to keep everything flowing seamlessly. When all these elements start to resonate together, your efforts will generate results that simply keep on multiplying.

From UX experts to specialized ecommerce business analysts and technical architects, we provide results-driven, 360-degree strategy that’s robust, scalable and secure. Whether you need a simple site that lets you sell products smoothly or a complex storefront that dazzles your customers, we deliver personalized solutions that provide everything you need (and that don't waste time on what you don't).

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eCommerce Development graphic with iOS device | Net Solutions
eCommerce Development diagram with iOS devices | Net Solutions

Customized Digital Experiences

Style and substance go hand in hand in the fight to capture attention and cultivate consistent conversions. We can help you design a personalized user experience that creates customer engagement, drives revenue, enlarges your audience and nurtures brand loyalty — all while delivering the data you need to make your customers' experience even stronger.

We design, build and grow ecommerce platforms that deliver on your brand promises, focusing on the facilitation of intuitive, secure user interactions and smooth paths to purchase. And we’re here to make sure your solutions are completely scalable and seamlessly integrated with the rest of your business operations for ease of use on the front-facing end — and on your side as well.

Our highly experienced, certified developers are skilled at optimizing ready-made platforms like Magento or WooCommerce. Does your unique brand require creation of custom digital commerce experiences? Don’t worry — we do that, too. Every customer's journey is optimized so problems are handled rapidly and customers stay happy and fulfilled.

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Retail Experience Optimization

Today’s online shopper makes decisions in a micro-moment, which means that the goalposts for customer engagement and retention are constantly moving in new and hard-to-predict ways. We make sure you stay one step ahead with advanced data analytics delivered in realtime to intuitive dashboards, so you can easily anticipate shoppers’ changing needs for an always on-point digital commerce experience.

On the customer's end of the equation, we'll help them find what they're looking for quickly and easily, earning their brand loyalty with outstanding retail service and making sure they're satisfied.

Your customers want a smooth, no-hassle checkout experience — easy payment options, frictionless checkout, customer loyalty program tools — and we’re here to help you provide. Whatever the need may be, we help you connect your customers' experiences across their entire retail journey.

Whether you need to streamline your returns process, enable your customer-facing employees, modernize your digital shelves or optimize the relationship between your brick-and-mortar and online platforms, Net Solutions is here to get you on the right path.

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eCommerce Web Development strategic diagram | Net Solutions
Net Solutions strategic diagram with iOS device | eCommerce Development

Ongoing Improvements

eCommerce apps and platforms typically have many moving parts that carry the customer from initial contact through checkout. You're focused on creating new products and engaging with your customers — so who's going to deal with keeping your ecommerce site running at peak efficiency? When issues arise that affect your website or mobile app's usability (and your company's bottom line), who's going to keep your site going?

Our expert programmers have the expertise necessary to monitor and manage the health of your ecommerce solution, including regular code audits to breakthrough bottlenecks and maximize efficiencies. We handle everything from CRO audits and firewall updates to troubleshooting and implementation of customized solutions to amplify your brand's future growth.

We go well beyond simply fixing bugs to work hand-in-hand with you, ensuring that layout, coding, security management, traffic analytics, reports and store updates keep humming along with no break in operations so you can reach more customers and increase conversions.

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Common FAQs about Working With Net
Solutions for Digital Commerce

What is ecommerce?

Ecommerce, short for electronic commerce, is the buying and selling of goods and services through online platforms. Businesses can sell to other businesses (B2B) or directly to customers (B2C) through branded digital storefronts. Consumers can also sell to each other (C2C) using third-party marketplaces such as eBay, Etsy and Amazon.

Ecommerce encompasses a wide range of activities that involve exchanging payment online for a product, including:

  • Shopping for books, groceries and other goods
  • Making donations
  • Booking a hotel or Airbnb
  • Purchasing theater or museum tickets
  • Subscribing to streaming services

How do you build an ecommerce website?

There are two ways to build an ecommerce website:

  • SaaS platforms such as Shopify or BigCommerce are off-the-shelf options that don't require programming knowledge. You can choose a design or template that reflects your brand, add your logo and product information, and launch the site without needing to code. Hosting, payment gateways and encryption are included for convenience but you must work within the constraints of the software.
  • Custom solutions are built by designers, programmers and developers to meet your unique business needs. Developers may use open-source platforms such as Magento or build a site from scratch that's fully customized on the front and back ends.

How much does an ecommerce website cost?

SaaS ecommerce platforms cost about $30 to $300 per month, with additional features included in the more expensive packages.

The cost of a custom-built site depends on your requirements. Web developers typically assess your needs and provide a quote for building and launching the store based on the project's scope. Ongoing maintenance and support is usually billed monthly.

What is ecommerce software?

E-commerce software is a series of computer programs and applications that tell your online store what to do when customers want to perform actions on your site, such as clicking on a product page or filling out a shipping address. The software includes the front-end interface that consumers use to interact with your business and the back-end databases and systems that process commands and allow you to fulfill orders and accept payment.

Ecommerce software offers a wide range of functionalities. Customers can:

  • Browse and search products
  • Add items to a shopping cart
  • Use discount codes and gift cards
  • Choose shipping options
  • Make payments
  • Add product reviews and ratings

Businesses can:

  • Manage inventory
  • Calculate taxes and shipping
  • Track customer activity
  • Automate order confirmations and shipping notifications
  • Integrate sales channels such as third-party marketplaces and social media
  • Personalize customer experiences
  • Capture and analyze data for targeted marketing

What is ecommerce development?

Ecommerce development is the process of designing and building a company's digital storefront. The development process begins with research into how a company works, the challenges it faces and its digital commerce needs. This knowledge is used to develop ecommerce solutions that allow for agility and scalability while fitting within a certain budget. Once the concept is developed, the ecommerce site is built, tested and launched.

A basic online store can involve a few product pages and a simple checkout process. More advanced storefronts can include features that support a company's overall business operations and growth. For example, the site can be integrated into processes such as omnichannel retailing, order fulfillment and marketing to streamline operations and boost productivity.

How long does it take to build an ecommerce website?

You can create an online store using SaaS ecommerce software in as quickly as a day if your content is ready to upload. You need a domain name, business logo, sales copy, product images and prices ready to go. This type of out-of-the-box software features user-friendly interfaces with drag-and-drop editors and checkboxes to help you easily complete set up.

A store built using SaaS custom features may take a few weeks and usually requires a developer to work with code. A digital storefront built from the ground up may take months depending on the level of functionality you require and whether you're integrating your store with existing systems.

What is an ecommerce developer?

An ecommerce developer oversees the process of building and launching a digital storefront. Skilled developers understand the capabilities of different ecommerce platforms and applications and how they fit together effectively. This includes:

  • Analyzing the needs of a company
  • Selecting the right tech stack to achieve business goals
  • Designing the architecture of the digital storefront
  • Working closely with programmers who write the code, build and test the site

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