Net Solutions hosts the "Design Thinking" event in collaboration with ProductNation

Net Solutions hosts the 'Design Thinking' event in collaboration with ProductNation
October 15, 2013

In its endeavor to foster Innovation and Design Thinking, Net Solutions hosted the event - Design Thinking – Desirable, Feasible & Viable – in collaboration with ProductNation, a platform to nurture and grow the Indian startup product ecosystem, at their campus in Rajiv Gandhi Chandigarh Technology Park.

The event aimed at describing the role of design in driving meaningful innovation and change, and how startups, organizations and individuals can bridge the gap between thinking and doing or making 'Design' happen.

The event was kicked-off with the welcome notes by Sameer Jain, Founder & CEO, Net Solutions, and Avinash Raghava, Fellow, iSPIRT Foundation, followed by talks from the design experts Himanshu Khanna, Founder, Designer at Sparklin, Angad Kingra, Former Head of Design at Zomato, and Nishant Jain, CEO, Design for Use.

The event focused on the following topics:

  • User-Centered Design (talks about why users should play a central role in design through examples)
  • Good design is a process (walk through process of design through case studies)
  • Good design is good business (why conscious design usually improves RoI)
  • Cultivating Design Thinking: Anyone can be a designer (short exercises were conducted through design examples to illustrate design thinking)

In addition to the event, a UX workshop was conducted, which aimed at explaining the UX design process, in detail, without touching the 'Design' aspect of UX.

Although the event was open for startups, organizations and individuals, it was specifically targeted towards startups to help them cultivate Design Thinking and solve business problems through Design.

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