We inspect if your analytics tool has been set up right. 90% of the cases the analytics configurations are faulty.
We conduct a data-backed user research for behavioural analysis of the traffic. We understand who they are, what they want, what motivates them to visit your platform, what problems your platform solves for them, what are their pain points. We use methods like Heuristic Evaluation, Full Data Analysis, Snapshot Analysis, User Session Replay Videos and Competitive Analysis.
Based on the data-informed insights, our team of data analysts and user experience designers will identify and map out solutions to each of the problems and will create an overall test plan prioritized as per your business needs solving most critical business problems first.
Based on the selected hypotheses, we perform A/B testing or Multivariate testing. We run well defined time-bound tests to ensure reliable outcomes and to avoid any situational spikes in the numbers. Each test runs for a minimum period of 2 to 4 weeks.
Conversion optimization is an iterative process. Each test brings newer dimensions to light about user behaviour. Each test we conduct feeds into the next test, leading to better results in an incremental and iterative way.